A web log, or blog, is a website of personal origin that uses a dated log format that is updated daily or frequently with new recounts about a topic. The information may be contributed solely by the blog owner, or integrated with information from other sources ranging from Internet websites to journals and articles.
Due to its easy creation, blogs are rising in popularity, as can be seen from the 70 million blogs present on the Internet as of October 2007. In view of the high accessibility and readability rates of blogs, organisations as well as individual researchers are beginning to leverage on blogs as a holding site to store information as well as a medium to reach out to the masses. Green Awareness and its related issues are therefore also widely found on blogs. In such a way, Green Awareness is promoted.
Climate Feedback is a blog that focuses on Climate Change. It is hosted by Nature Reports: Climate Change to "facilitate lively and informative discussion on the science and wider implications of global warming". The articles in the blog reflect the lastest news, solutions and reports centering on climate change. For instance, there is an article titled "Obama victory brings new hope for climate policy, dark days for fossil fuels", which speculates how Obama, the 44th elected President of America, will be dealing with the challenges of reducing greenhouse gas emissions and "moving the economy into clean-energy mode".
This blog offers "tips on ways to recycle, remind us to recycle and encourage us to minimize waste in our world". The authors of the blog update their articles very frequently and all of the articles are relevant to recycling, such as "Integrated Solutions for Recycling", "Paper Recycling At Work" and "Plastic Bottle Deposits". The posting of pictures on the blog enables readers to understand more about the useful and clever tips put up, thus individuals are able to play their role as an environmentally responsible citizen realistically and concretely.
Examples of Other Blogs that Promote Green Awareness: